11 Black Friday Marketing Strategies to Boost Your Sales

It’s that time of year when customers are searching the internet for the most advantageous deal and businesses vie to get a piece of the pie. But for website owners like you, Black Friday could be so much more — not only a sale, but a chance to strengthen your brand, attract new customers, and turn a huge profit.

To get out there and capitalize on this buying mania, you must have a creative marketing strategy. That’s what we’re for. Whether you are an eCommerce guru or a small business owner readying for your first ever major Black Friday sale, here are 11 Black Friday Marketing tips to help you drive maximum traffic, conversions, and revenue.

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1. SEO-Optimized Black Friday Collection

First off— you’re going to need a Black Friday page. Why? Because people look up "Black Friday deals" on Google and you’re at the top. And to do that you need to invest in SEO. Make sure that your collections page has the right URL structure (ex: short, sweet, "Black Friday" included). Optimize your title tags, meta descriptions, and headings with Black Friday keywords.

For instance "Black Friday Sale on Electronics – Buy Now for Best Deals" is far more appealing to Google and your customers than a trite "Great Offer Here." Make sure to connect your Black Friday set with the rest of your website—product page, blog, you name it. This ensures crawlers spider and index your page.

Let’s say you’re selling electronics. You publish a page with "2024 Black Friday Electronics Sale" and you link it to your Best TVs for the Holiday Season blog. You now have two times the probability of showing up in organic searches whether customers are searching for Black Friday offers or Christmas gifts.

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2. Promote Your Black Friday Collection in Blogs (and Get Those Backlinks!)

It’s not enough to simply design a spectacular Black Friday page, you also need to promote it. Blogging, guest posting, article references are the best way to do it. You can get a major SEO advantage from guest posting or being listed on the authority blogs. Google loves backlinks, and it loves those from trusted sites, so the inclusion on other blogs is like a gold star from your favourite professor.

First, establish a relationship with blogger or industry site that serves your target market. It’s going to help get traffic to your Black Friday page, but those backlinks will strengthen your SEO for the long run.

Let’s say you sell camping gear. Team up with a well-known travel blog and give them a guest blog on "How to Choose the Best Camping Gear for Winter Adventures."At the end of the post, you plug your Black Friday deals, complete with a link to your collection page. And you now have access to a new audience and a legit backlink.

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3. Email Marketing Campaign with Early Access

Your email list is one of your strongest assets. These are individuals who already trust your brand, so don’t wait until Black Friday to speak with them. Rather, give your current customers access to your offers first. People love feeling special, and giving them first dibs is a great way to make them feel like VIPs.

Create an email campaign for your Black Friday deals, eliciting excitement. Provide them with a "sneak peek" one week or two before Black Friday so they get access to the deals on the same day. Not only does this create pre-sale, it removes some of that buying frenzy before the big event.

Let’s say you sent an email to your subscribers stating: "Black Friday Early for You! Exclusive Offers Inside." You tease your favourite deals inside, and send the special link to grab the deals 24 hours before everyone else.

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4. Post-Black Friday Email Campaign

You’ve won them over on Black Friday, but why stop there? Don’t let those new customers vanish into thin air after their first purchase. Follow-up with a post-Black Friday email campaign. Say "thank you" and give them a special discount on the next one. Not only does this convert casual shoppers into repeat customers, it continues to build a connection after the event.

Few days after Black Friday, write an email that reads 'Thanks for Shopping! Here’s 10% Off Your Next Order' It shows appreciation and gives them a reason to come back for more holiday shopping.

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5. Create a Countdown Timer

There’s nothing like a little pressure to get people moving. A countdown timer on your Black Friday deals page increases the urgency, making the customers realise they must hurry up or miss out forever. This is an excellent psychological push to convert browsers into shoppers.

For instance, add a clock on top of your Black Friday collection page – "Black Friday Sale will close in 48 hours." As time passes, customers are under pressure to buy something before the deals are gone.

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6. Retargeting in Social Media Marketing Ads

You know all the people who visited your site and never bought anything? You don’t leave them at that — go after them. Remind them with social media ads about the amazing deals they left behind. Retargeting is one of the most efficient ways to reawaken those dead-sellers and get them to buy again.

User looked at your Black Friday shoe sale but never made a purchase. A few minutes later, while checking Instagram, they come across an ad with the tagline "Don’t have those shoes yet? 25% off right now!’ This personal push might be just what they need to return and complete their purchase.

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7. Use Influencers for a Broader Audience

Your elixir of Black Friday might just be Influencers. Engaging with influencers who are close to your customers’ minds makes your deals more credible. It’s like an in-person recommendation from someone they already know.

If you sell beauty products, link up with a beauty influencer to share your products in a "Black Friday Beauty Haul" video. They will send their followers to your website, which in turn generates traffic and sales.

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8. Hot Deals and Limited-Time Offers

Flash sales are an excellent strategy to stay on top during Black Friday. You can create promotions that only last a few hours, so that your site will get traffic multiple times a day. Customers who missed out on one flash sale will be eager to catch the next one.

For instance, host hourly flash sales of various products—electronics between 9 AM and 12 PM, clothing between 12 PM and 3 PM, etc. Announce each flash sale via email and social media, keeping shoppers hooked all day long.

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9. Create Bundles and Upsell Opportunities

Who doesn’t love a bundle? By grouping products together, you will be providing a higher value to customers and increase your average order value. Use Black Friday as an opportunity to promote bundle deals and upsell related products.

If you are selling kitchen gadgets, put together a "Holiday Cooking Bundle" that includes a blender, food processor, and mixer. This will not only make customers feel more rewarded, but also it will allow you to sell more than one item at a time.

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10. Free Shipping with a Minimum Spend

Free shipping is so loved by people — it could mean the difference between someone buying or going back to the store. Support bigger purchases with free shipping on all orders over a certain amount.

Display a banner on your site that says, "Free Shipping on Orders Over £50." That will make your customers add that additional item to the cart to cross the barrier, and raise your average order value.

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11. Increase Your Ad Spend

This Black Friday, don’t cut back on your ad spending. You have to be competitive and CPC will skyrocket as businesses are jostling for attention. So if you want to stay on top, plan to spend more on ads in the days leading up to Black Friday. This helps your ads reach the right people at the right moment.

If you normally advertise $100 a day, boost that to $300 on Black Friday weekend. Use this extra spend on intent buyers who are actively looking for a deal.

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Last Remarks: Get The Most Out of Your Black Friday Advertising

Black Friday is a great chance to maximize your profits and bring in new clients. Follow these 11 Black Friday marketing tactics and you’ll be well on your way to bringing maximum exposure and conversions at the holiday season. Whether it’s through SEO optimization, retargeting ads, or influencer partnerships, each of these strategies is designed to help you stand out in the crowded market.

If your business needs help implementing these marketing strategies for Black Friday, our agency is here to assist. Let’s make this Black Friday your most profitable one yet!