Ace It SEO

Cheap Furniture Warehouse is a UK-based retailer known for offering high-quality branded furniture at significantly discounted prices. Prior to working with us, the business operated solely through its physical store, Facebook page, and eBay listings, lacking a central online platform to streamline sales and improve brand presence.

Challenges

No dedicated website, resulting in limited online reach and reliance on third-party platforms.
Inconsistent branding that did not resonate with the target audience.
Difficulty managing products across multiple sales channels.
Missed opportunities in organic traffic and direct sales through Google search.
Lack of automated marketing tools to recover lost sales.

Scope of Work

Our comprehensive solution covered everything from rebranding to multichannel sales management:

Full brand identity redesign, including logo creation, visual guidelines and outdoor banners.
Shopify store development with a user-friendly design focused on conversion.
eBay integration for seamless product management across platforms.
Setup and management of AWIN affiliate marketing to expand reach.
Launch of Facebook Ads with a focus on generating immediate sales.
Setup and management of Google Shopping campaigns to capture high-intent buyers.
Implementation of SEO strategies to drive organic traffic and sales.
Setup of automated email flows to recover abandoned carts and improve customer retention.

What We Did

Rebranding

The client wanted a minimal, meaningful brand identity similar to established furniture retailers. We developed a new logo featuring a linework chair with a heart, symbolising comfort, love for home, and affordable quality. Beige tones were chosen to reflect warmth, neutrality, and broad appeal.

Shopify Store Launch

We built a conversion-focused Shopify store with intuitive navigation, cross-selling features, and clear calls-to-action. Products were categorized by room for easier browsing, and we added product recommendations to boost average order value. To cater to students and cost-conscious customers, we integrated ClearPay for flexible payments.

Multichannel Integration

eBay Sync: Enabled seamless inventory management across Shopify and eBay.
AWIN Setup: Expanded product visibility through affiliate partnerships.
Google Shopping & Facebook Ads: Reached new audiences with targeted campaigns, achieving a 2x ROI on Facebook Ads.

SEO & Organic Growth

We conducted comprehensive on-page SEO, including keyword optimization, structured data implementation, and content refinement. These efforts paid off:

Most orders in the first 2 months came organically via Google, even before Google Shopping was set up.

Email Marketing Automation

We set up abandoned cart recovery emails and post-purchase flows, increasing customer retention and capturing lost sales.

Results

✅ 2x ROI on Facebook Ads within the first two months.
✅ Majority of sales driven by organic search due to effective SEO.
✅ Over 4,000 daily impressions on Google by the second month.
✅ Improved customer experience with faster site navigation and flexible payment options.
✅ Seamless management of sales channels, reducing manual work for the client.