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Copywriting
Compelling copywriting for blogs, social media, product descriptions, and more.
We will help you communicate with your audience in clear, persuasive, and engaging copy. From blog posts that educate, to product descriptions that sell, to social media captions that engage, we craft copy for you that reflects your brand’s voice and speaks to your audience. From SEO-optimised blog content to potent product descriptions, we create copy meant to engage, inform and drive action.
Process of copywriting
Here’s how we approach Copywriting to meet your specific needs:
- Discovery & Research: We learn your story, goals and who your audience is; we research your industry, competitors, your audience and what they like and respond to, we research keywords so your story will be found online, and all of this is done before we even write one word of a story.
- Content Planning: We build a content plan around your goals by type of content – blog, product description, social media post – and tone of voice.
- Copywriting: Our expert copywriters produce engaging, SEO-friendly sales copy that is written in the tone and language of your brand and speaks to your audience.
- Revision: We work with you on the initial drafts and revisions to make sure that the final copy is exactly what you want.
- Final Delivery: As soon as your request for editing is approved, we deliver your copy to you exactly as it is written, and in the format you need it, ready for publishing to your website, your social media, your company page, and more.
After-delivery support for copywriting
After the initial delivery, we continue to provide services to help keep your content perky:
- New Copy: copy updates Regular content updates: Do you need new copy regularly, for a new product release, a blog post or a social media campaign?
- Search Engine Optimisation: We continually optimise blog content and product descriptions so that users can get the right information and we can rank higher with search engines.
- A/B testing: We can help you test different headlines, calls to action or content formats to see which performs better and increases engagement.
- Monthly Planning: Start your month with an idea of what you’ll be blogging about. We create your monthly plan so you won’t run out of content and always have something new to publish.
