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Paid Advertising
Advertising is a great way to get your website in front of the right people.
With our Paid Advertising service, we’ll put your products or services in front of your audience. Whether it’s Google, Facebook, Instagram or other media channels, we’ll take the guesswork out of building a strategic campaign to get your product in front of your target market. We’ll design and build ads that will give you the most exposure and conversions.
Are you looking to increase sales, generate leads, or put a big special offer out there? Rest assured, we know how to help by using data and strategy to ensure your ad spend and return on investment is effective. Are your search ads not showing up high enough on Google? Are your display ads not performing? Are you running Facebook or Instagram campaigns that aren’t bringing in the results you want? We’ll fix it.
Process of paid advertisement
Here’s how we set up and manage your Paid Advertising campaigns:
- Consultation: We will discuss your current situation and goals to define a custom advertising strategy for you.
- Keyword and Audience Research: We research keywords and audience segments for your campaigns.
- Ad Creation: We create an ad with appealing copy that is eye-grabbing, on-brand, and tailored to your intended audience.
- Campaign Setup: Set up your campaigns on Google Search Ads, Display Ads, Facebook and Instagram on the most effective platforms.
- Launch and Monitoring: We closely monitor your campaign to ensure its performance is aligned with you goals and make any relevant adjustments.
Ongoing support for paid advertisement
Once you start your campaign, we help you optimise for maximum performance and results:
- Performance Tracking: We evaluate response to the creative by tracking frequency (impressions), effectiveness (CTR) and conversion.
- A/B Tests: We test ad creatives, headlines, and targeting options in order to improve performance.
- Bid Management: We optimise your bids to maximise the value of your ad spend, and give you the maximum return on investment.
- Dynamic Campaign Optimisations: As your campaign runs, we use the data in real time to update your ads, targeting and bidding strategies to improve your results.
- Detailed Reporting: You will get regular reports on your ad performance, with tips on how to improve your campaigns.
- Scalability: While your business grows, we scale your advertising accordingly to reach more people, and generate more traffic and sales.
