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eCommerce Optimisation
Cross-selling, upselling and the placement of optimised calls-to-action.
About eCommerce optimisation
Our eCommerce Optimisation service helps you increase sales for your online store. We set up cross-selling and upselling funnels to increase your average order value. We evaluate and amend calls-to-action (CTAs) to give your customers a better buying journey and increase the conversion rate. We work on small changes and major overhauls of your website to make it more appealing for your customers and sales-driving.
Process of eCommerce optimisation
Here’s how we improve your eCommerce store for better performance:
- Consultation: We evaluate your present store layout, determine opportunities for improvement, and discuss business goals.
- Product Optimisation: Reviewing product pages, images, and descriptions to make sure that they are fully optimised for search engines and for conversion.
- Cross-selling & Upselling: We recommend related products or premium versions to increase the average value of each order.
- CTA Optimisation: We optimise calls-to-action on the site across the funnel, from product pages to checkout, to help progress customers through their purchase journey.
- Checkout Optimisation: We analyse checkout to make sure that it’s as streamlined as possible, reducing cart abandonment and delivering a frictionless experience.
Support
Having optimised your eCommerce store, we provide ongoing support to keep your store performing at its best. That’s why we’ve got performance monitoring in place to track the all-important conversion rates, cart abandonment, average order value and so on, as well as implementing tweaks to the underlying code.
A/B testing: We A/B test our CTA, product mix and promotions to find the most effective strategies.
Product management: We can help you with adding or removing products, updating product information, etc.
SEO and marketing assistance: We make sure your products are search-engine-friendly, and we’ll advise you on how to promote your products through paid ads or email campaigns.
Ongoing conversion optimisation: We continuously fine-tune the user experience of your store to increase conversions as trends and customer behaviour shifts.
Training and documentation: Training and documentation to help you manage and optimise your business moving forward.
