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Email marketing
Email marketing strategy and campaigns with newsletters, promotional emails, and automated flows.
Our Email Marketing service enables you to stay in touch with your prospective and existing customers, and prompt them to take action that converts them into paying customers using a series of meticulously designed emails. Whether you need a newsletter, a special offer or an automated email flow to stimulate repeat purchases, we’ll help you keep your finger on the pulse of creating and running email campaigns that represent your brand, reinforce brand recognition and lead to conversions. We assist you in building your subscriber list, improving open and click-through rates, and even nurturing existing clients.
Process of email marketing
Here’s how we set up your Email Marketing campaigns for success:
- Strategy Development: First we get to know what you want to achieve – whether it’s selling more, engaging with your audience, launching a new product, etc.
- Subscriber Segmentation: We group your subscribers into segments so you can make sure the right message goes to the right audience at the right time.
- Copywriting: We create engaging and informative copy that is on-brand and client-oriented.
- Email Design: We create a professional-looking email with copy that is relevant to your brand and your target audience.
- Automated Flows: Start with a series of automated email flows for new customers – like welcome sequences, abandoned cart reminders and post-purchase follow-ups, and expand to a more tailored flows.
- Campaign Launch: Once we have completed the testing and review, then we launch your emails for delivery to make sure that your campaigns achieve high open and engagement rates!
Post-launch support for email marketing
After we launch your email marketing campaigns, we continue to support you to get the most from them:
- Performance Tracking: We track open rates, click-through rates and conversion rates for each campaign.
- Content Updates: We continuously create fresh content for newsletters, promotional emails, and special announcements.
- List-management: We will reach out to inactive subscribers and remove those who are no longer interested, and encourage potential subscribers to join the list.
- A/B Testing: We A/B test subject lines, copy and images to increase engagement and conversions.
- Automation Optimisation: We continuously optimise automated email flows to maximise engagement and/or conversion.
- Monthly Reporting: You will receive continuous reports about your email marketing performance and recommendations for improving results.
